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Feedforward: The Future of Feedback

Discover a non-judgmental, empowering tool that transforms communication and leadership.

Rick Yvanovic
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Ready to Apply Feedforward?

Start with a free public event or explore how we work with teams and companies to build trust, collaboration, and high performance.

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What is Feedforward?

Dr. Marshall Goldsmith’s Feedforward concept is an antidote to traditional feedback. Feedback’s major shortcoming is that it addresses only what took place in the past. Conversely, Feedforward is a non-judgmental, future-focused, empowering, and autonomous tool that can be used with individuals and teams to bring about behavioural change.

It gives people multiple suggestions for the future and offers the option to choose what best supports their goals. It’s a foundational building block for trust, team building, and high performance. When applied well, Feedforward can shift entire cultures within a team or organisation.

Feedforward removes hierarchical barriers and supports open, judgment-free communication. It’s a great tool for both new leaders and experienced teams looking to build stronger coaching and collaboration skills.

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Contact Rick

Ready to get unstuck and move forward? Whether you need guidance on a specific challenge or ongoing support, Rick’s expertise can help you break through obstacles. Reach out to start your journey today.

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