Access the BAUU Library: newsletters, book reviews, quotes, playbooks, tools, and leadership resources. FREE and FULL access available. Compare Free & Paid
Access the BAUU Library: newsletters, book reviews, quotes, playbooks, tools, and leadership resources. FREE and FULL access available. Compare Free & Paid
Access the BAUU Library: newsletters, book reviews, quotes, playbooks, tools, and leadership resources. FREE and FULL access available. Compare Free & Paid

Business As UnUsual

Practical Leadership Resources for an UnUsual World

Trusted by leaders across 80+ countries

Access the BAUU Library and explore practical newsletters, book reviews, quotes, playbooks, tools, and leadership resources designed to help Founders and CEOs navigate growth, change, execution, and transformation.

Ready to start exploring?

Unlock Your Potential With Rick Yvanovich
AICPA
Amcham
APAC
ATM University
Auscham
Business Executive Network
Drexel
Eurocham
Everything HR
Fail Fighters
Greenwich University
Harvard Business Review
HongBang International University
International Institute of Advanced Islamic Studies
INTERNATIONAL INTELLECTUAL PROPERTY INSTITUTE
Imperial
Infor
International School of Business (ISB)
LCL
PJ's Coffee of New Orleans
Science and Education Publishing
Intel
TDT
THUNDERBIRD - SCHOOL OF GLOBAL MANAGEMENT
Tuổi Trẻ Online
25th anniversary of the Canadian Chamber of Commerce in Vietnam
Nanyang Technological University
RMIT University
Rutgers University
The Silicon Review
TRG International
FPT Education
UCI
UCLA - Anderson School of Managemen
Business Executive Network Vietnam
University of Minnesota
USM Vietnam
World Bank Group
Rick Yvanovich - Introduction
Introduction

Rick Yvanovich

Meet Rick Yvanovich: Author, speaker, coach, mentor, and lifelong learner.

With 40+ years of business experience and 30+ years as Founder and CEO of TRG International, Rick has worked across countries, cultures, industries, and leadership challenges.

Through his books, speaking, coaching, masterclasses, and Business As UnUsual, Rick helps Founders, CEOs, and leaders become Architects of Change in an ever-changing world.

Business As UnUsual now includes the BAUU Library, a growing collection of newsletters, book reviews, quotes, playbooks, tools, and leadership resources designed to turn continuous learning into practical action.

Author

Books

Rick is an avid reader, insightful author, and trusted voice in personal and professional growth. As the author of Business As Unusual (BAUU) and co-author of multiple bestsellers, he shares transformative insights that empower readers worldwide. With over 1,000 books read and reviewed on platforms like Amazon and GoodReads, his recommendations reflect a lifelong passion for growth and learning. Explore Rick’s most impactful works and discover his recommended reads for balanced fulfillment.

highlight book
Habits Of Success

What Top Entrepreneurs Routinely do in Business and in Life

Explore Habits
highlight book
Business As UnUsual

Everything has changed. The entire business and professional landscape has been turned on its head ...

Discover BAUU
BOOK RECOMMENDATIONS
The Slight Edge

Rick's curated lists highlight impactful reads on leadership, personal growth, and more.

Explore Recommendations
Book review
Purple Cow

Rick shares perspectives to guide your next great read.

Explore Reviews
highlight book
Habits Of Success

What Top Entrepreneurs Routinely do in Business and in Life

Explore Habits
highlight book
Business As UnUsual

Everything has changed. The entire business and professional landscape has been turned on its head ...

Discover BAUU
BOOK RECOMMENDATIONS
The Slight Edge

Rick's curated lists highlight impactful reads on leadership, personal growth, and more.

Explore Recommendations
Book review
Purple Cow

Rick shares perspectives to guide your next great read.

Explore Reviews
Rick’s Step-by-Step Transformation Process
How it Works

Rick’s Step-by-Step Transformation Process

Rick’s coaching follows a simple, structured journey that makes real transformation clear and achievable. Through fun, innovative methods, creative imagery, and proven frameworks, he turns complex ideas into practical steps. Drawing on decades of leadership at TRG International, Rick helps you break old patterns, overcome barriers, and step confidently into your growth zone with an intuitive, supportive, and results-driven process.

  1. Understand Your Current Patterns
    Identify what’s holding you back using simple tools and relatable analogies.
  2. Reframe with Proven Frameworks
    Apply practical models that make change feel structured, doable, and grounded.
  3. Step Into Your Growth Zone
    Experiment with new behaviors through guided exercises and clear direction.
  4. Integrate for Lasting Change
    Embed insights into your daily life with personalized strategies for ongoing growth.
What People Say

Success Stories

Discover how Rick’s guidance has inspired, transformed, and empowered people across personal growth, leadership, and achievement.

Free Quote

Get Your FREE Clarity
& Strategy Quote

Fill the form and receive a FREE clarity & strategy quote by email. Rick will include a short, expert explanation of the recommended actions and the outcomes you can expect—so you get instant direction, no commitment required.

Speaking & Masterclasses

Engaging Talks &
Transformative Learning

Speaking

Speaker

Not your average speaker. Rick delivers a fun, imaginative experience, with talks filled with creative analogies and interactive activities that engage and inspire.

Masterclass
Masterclass

Educator

Access a substantial collection of courses on everything from formulas for success to time management strategies. Choose your own adventure for unlimited access.

Inspirationalist

Coach

Rick is a Certified Chief Master Coach who guides business owners, executives, and high achievers to unlock their full potential. Through his coaching, clients gain clarity, confidence, and the tools to overcome obstacles and reach balanced fulfillment in life and work.

& many more got transformed.

Find the Guidance You Need

Select the CTA that best supports your journey toward confidence, balance, and lasting transformation.