Purple Cow: Transform Your Business by Being Remarkable

As a healthcare leader, Business As UnUsual is just as relevant to healthcare teams as it is to corporations. Healthcare systems globally are deeply challenged with talent shortages due to burnout. Business As UnUsual is a foundational body of work collating knowledge from self-mastery, neuroscience of change, biology of high-flow teams, and transformational leadership. Rick synergizes this wealth of practical tools for both personal and organizational shift with his depth of coaching experience on a global level. Rick is an authority on the kind of transformational leadership needed to elevate human capacity beyond work and into our homes and communities. I am excited for our future in healthcare as we have such model mentors to learn from.

A great book to help the disrupted leader to become the agile leader the world needs now, setting new examples and getting more out of themselves and their teams.

I love Business As UnUsual for the great amount of practical examples and DIY instructions. Throughout the book, Yvanovich is guiding us through a step-by-step process of improving ourselves as leaders and entrepreneurs. This book offers invaluable insights, practical strategies, and actionable steps to adapt, overcome, and succeed in the new normal. Amidst the challenges of the pandemic, Business As UnUsual outlines the mindsets, daily habits, and skills required to break free from any ruts and get back in the game—your action today determines your success tomorrow.

Reading Business As UnUsual, I felt like having a very nice talk with a kind, old friend. The amazing thing is that a concept so technical and apparently complicated as “business” is dealt with such clarity and friendly terms. All of a sudden, all the fog around this matter disappears. Through a powerful metaphor of a Castle, Rick Yvanovich is teaching us a very simple method to reduce the distance between our goals and our own possibilities to fulfill them. I warmly recommend this book that provides a holistic way of approaching business in all aspects, a very creative and constructive modality of self-actualization in order to permanently renew our own being, which is the true mechanism of developing a business.

Drawing on other works like The Five Levels of Mastery, Yvanovich’s Business As UnUsual incorporates an exciting blend of various business philosophies and approaches, offering a truly comprehensive guide for setting your own journey towards thriving in motion.

Rick uses his experience, insights about life, coaching, and culture building to write Business As UnUsual, which provides a practical roadmap for change makers.

Business As UnUsual is an incredible guide to help you thrive in the new normal. Rick Yvanovich shares practical strategies and actionable steps to help you adapt, overcome, and succeed in your career and business. I connected immediately with the (new) concept of Dungeon Coaching. But be warned, once you read the introduction, you won’t be able to put this book down.

Business As UnUsual is an incredibly insightful and practical guide for anyone looking to break free from the status quo and achieve long-term success. Yvanovich’s insights into habits, motivation, and leadership provide a powerful foundation for achieving your goals and building a fulfilling life. Reading this book has had a transformational impact on my personal life along with my business.

“Business As UnUsual by Rick is a must-read for anyone looking to thrive in the current business climate. Rick’s extensive experience as a successful entrepreneur shines through as he delivers invaluable insights, practical strategies, and actionable steps to adapt and overcome the challenges of the pandemic.
What sets this book apart is the focus on the mindset and daily habits required to succeed in the “new normal.” It’s not just about making changes to your business, but also about changing your own approach and habits to stay ahead of the curve.
As someone who not only has the professional experience but also a big heart to contribute and help others, Rick’s approach is refreshing and inspirational. The passion and dedication for helping others succeed is evident in every chapter, making this book not only informative but also a pleasure to read.
I highly recommend Business As UnUsual to business owners, managers, and aspiring entrepreneurs looking to break free from any ruts and get back in the game. Your actions today determine your success tomorrow, and with Rick’s guidance, you’ll have the perfect guide to navigating the current upheaval and coming out on top.”

“The only business books I want to read are ones that give me direct access to a ‘how-to’ based on the author’s expertise.
Business As UnUsual is just such a book—it is an insightful and practical guide for anyone looking to navigate the current business landscape with agility and success.
Yvanovich’s strategies and tools for breaking free from ruts and establishing critical skills are invaluable.”

Business As UnUsual was balanced, informative, and full of insight. Yvanovich did an excellent job in weaving a myriad of engaging worksheets and thought-provoking “assignments” into the book’s framework, while also driving home the keys to undoing self-inflicted damage many entrepreneurs find themselves habitually acting out. A great read for anyone seeking to understand further how to provide value as a business leader, while at the same time never giving up on the pursuit of new and exciting entrepreneurial ventures.

This is a business book with a difference. Rick Yvanovich offers a unique approach to match his title: Business As UnUsual. In fact, the book is as much about developing values that will lead to success as it is any business advice. It encourages you to explore and reach some personal milestones. It’s all about succeeding with the central metaphor offered here: building your own castle. As the author says, grab your weapon of choice and begin!

If you (really) want to succeed personally and professionally in the new Renaissance, Rick Yvanovich’s Business as UnUsual is an unavoidable must-read! Providing deep insights and a true treasure chest of actionable tools and models, Rick inspires and empowers all of us to succeed while being the best we possibly can be for ourselves and others!

Having invested thousands of hours into his personal development and acquired first-hand wisdom through multiple ventures, Rick Yvanovich delivers an ultimate guide with simple but powerful techniques, prompts, and tools to help you lead a life of purpose and feel great doing it while uplifting others on your path. Step by step, he leads you on the journey to strengthen the pillars of your inner self and arms you with insight and strategies to become an impactful leader in uncertain times.

“As the CEO of a Nurse Empowerment Academy, Life/Business Coach Consultant, and NLP Practitioner, I know the importance of adapting and growing. That’s why I wholeheartedly endorse Rick Yvanovich’s Business As UnUsual.
Rick’s genuine, warm approach offers innovative insights, practical strategies, and actionable steps for overcoming adversity in the new normal. This book is an essential guide for anyone seeking to thrive in our ever-changing world.
Delving into Business As UnUsual, I found Rick’s relatable narratives enlightening and inspiring. This must-read reminds us that our actions today shape our success tomorrow.”

Yvanovich’s coaching expertise and unique tools and exercises make Business As UnUsual an invaluable resource for anyone looking to break free from ruts and achieve excellence.

Business As UnUsual is an outstanding guide for anyone looking to succeed in the new Renaissance. Rick Yvanovich’s unique castle metaphor is both creative and effective, offering practical strategies and actionable steps for success. His emphasis on developing critical skills for the next decade has helped me upskill and prepare for the future, and I feel more motivated and focused than ever before.

Business As UnUsual is a comprehensive guide for anyone looking to thrive in the new normal. Yvanovich’s insights and frameworks provide a clear personal and professional growth roadmap.

If you’re feeling stuck in your business or personal life, Business As UnUsual is the book for you. Yvanovich’s coaching expertise and unique tools and exercises will help you break free and achieve excellence.

As someone who’s been through the ups and downs of entrepreneurship, Yvanovich knows what it takes to succeed. Business As UnUsual is a practical and actionable guide for anyone looking to thrive in the new normal.

Yvanovich’s Business As UnUsual is a refreshing and inspiring read in these challenging times. The book’s frameworks and exercises provide a clear path to personal and professional growth.

I highly recommend Business As UnUsual for anyone who wants to stay ahead of the game in the new normal. Rick Yvanovich’s approach is highly practical, and his insights are invaluable. This book is a game-changer for anyone who wants to succeed in the face of adversity.

I had the privilege of meeting Rick Yvanovich at a CEO gathering in Dubai in 2022, and I was immediately struck by his inspiring nature. His book, Business As UnUsual, captures the essence of his wisdom and provides actionable strategies for success in this era of unprecedented opportunities. The book’s reference to a new renaissance is a brilliant reflection of the potential for a fresh start in both business and personal life. It takes you on a journey to question and reflect on your purpose, life force, mind’s potential, true self, and the perils of the mental dungeon. Ultimately, it guides you to discover your own treasures and find your way to your own castle. A must-read for anyone seeking to navigate these transformative times with confidence.

Yvanovich’s expertise in coaching shines through in Business As UnUsual. The book provides unique insights and tools for breaking free from ruts and achieving success.

Business As UnUsual is an exceptional resource for those determined to adapt, innovate, and thrive in today’s market. Rick Yvanovich’s expert guidance is highly actionable and refreshingly authentic, making it a must-read. Trust me; this book is a game-changer that will help you stay ahead of the game and achieve unparalleled success in the new normal.

“Business As UnUsual shows how businesses can adapt and excel in times of uncertainty and change, such as the one we are experiencing now due to the COVID-19 pandemic. It involves being agile, adaptable, and creative in finding solutions and opportunities. This book is about flourishing in a period of transformation and innovation driven by technological, economic, and social changes.
Rick Yvanovich helps us to understand how to embrace disruption, be innovative, and have a growth mindset to succeed. The book shows us the importance of values, flexibility, innovation, and resilience in today’s ever-changing business landscape. To thrive in the new renaissance, businesses need to think and act differently, taking a human-centric approach, focusing on purpose and sustainability, and leveraging technology to enhance customer experience.
The book explains the new ERA of leadership and how to embrace “business as unusual” and adopt a growth mindset to thrive in the new renaissance, both in terms of financial success and social impact.”

Business As UnUsual is a must-read for anyone looking to adapt and thrive in the new normal. Yvanovich’s insights and frameworks provide a clear roadmap for personal and professional growth.